About Us


The LAUNCH Asian American Leadership Conference is an annual event hosted by the Asian Business Students Association (ABSA). Although themes vary each year, the main goal of LAUNCH stays the same: foster leadership development in students by providing an environment where they can connect with each other and share ideas of leadership. Additionally, we aim to promote application of skills by encouraging students to take action in their communities and inspire others to do the same.

This year’s theme for LAUNCH is “Illuminate”. We want to encourage students to better understand their unique leadership styles by bringing them into the light. It doesn’t matter whether one is timid or bold, insecure or confident, compassionate or stoic, everyone has the potential to become a leader in one way or another. In fact, at the conference, we present the opportunity to take the Stand-Out Assessment which can help you discover what kind of leader you are. Are you an advisor? Perhaps you’re a creator. Or maybe even a pioneer?

We can all be leaders. Through this event, we seek to provide participants with a chance to explore various leadership styles and find the ones that’s suitable for them. LAUNCH achieves this through “learning by doing”. We believe in getting the participants thoroughly involved in our interactive environment where they can identify and directly apply their unique leadership skills. We want participants to have a customized experience through our curriculum, which involves a speaker series, several activities and more.